Social Media Trends for 2024: What to Expect?

Social media in 2024 will bring a series of trends that will reflect current topics in the marketing industry. We have analyzed the predictions of different social media experts and we are bringing you the most interesting predictions for 2024.

Artificial Intelligence (AI) – It’s here to stay

Already, artificial intelligence has a strong presence in the field of marketing, and there are no signs of its decline. We use AI to create content, from writing texts to creating entire YouTube videos. If you haven’t yet introduced some form of artificial intelligence to your social media strategy, our question is: What are you waiting for?

Greater authenticity

When we look at social media, especially TikTok and Instagram, we’ve seen a significant increase in the creation of more authentic content. For example, on Instagram, many users are abandoning excessively edited posts and feeds, and now publish “photo dumps” in the form of collages of both photos and videos. While on TikTok, influencers are increasingly using the platform to openly discuss challenges like parenting, mental health, etc.

The bottom line is that authenticity will be your focus in the coming years, so it’s time to become yourself on social media.

TikTok is introducing longer videos

All predictions on the topic of TikTok foresee that video length will be a key topic in 2024. The biggest novelty that TikTok is introducing next year is that content creators on this platform will only earn from videos longer than 1 minute. This increase in time spent watching longer video content is likely to spread to other platforms as well.

Social Media as Search Engines

In the coming year, an undeniable trend will be the growing role of social media as key search platforms for many users. Whether we’re looking for a new lunch spot, a new bag, or a cookie recipe, we’ll turn to social media first, then Google.

Are you ready to embrace new trends?

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