Google advertising is the most relevant way for customers to reach your website
Accurate targeting of the audience allows for increased website traffic and quick results
For many reasons, ads on Google platforms have become essential to digital marketing. First, Google is the most used search engine, and if we know that YouTube is the second most used search engine, also owned by Google, then we don’t need to spend more words on the possibilities available to us. Google advertising also lets you target your audience as precisely as possible and keep track of your campaign in real time. It also gives you quick results and the chance to react immediately by optimizing your ads.
Another reason for the effectiveness of Google advertising is the number of ad variations available according to the ad format and potential users’ behavior. Using visual and textual forms and targeting potential customers who search for your product or services, as well as those who might be interested in them, Google advertising has the power to increase brand awareness, increase site traffic many times, and bring a large number of conversions or sales.
How to reach your audience through search engines? The answer is simple.
Paid search ads (Search Ads) drive qualified traffic to your website immediately after placement. Unlike organic search (SEO), you’ll instantly be on the front page of Search with Google Ads. In this way, search engines will present your offer to users who are directly interested in your brand, product, or service and who have shown this interest by searching on the Google or Bing platform.
However, you only pay per click or per successful sale when you appear in a search, which is very important to point out.
This way, we ensure that your ad spend is proportional to the clicks that convert into purchases. In addition, your cost per conversion (CPA) mustn’t exceed the value of your investments, that is, the profit you make.
Display Ads are shown to users interested in your product or service
Visual-textual ads in the form of banners (Display Ads) that Google places on all partner sites, of which there are more than two billion worldwide, are a great way to increase awareness of your brand, product, or service.
Ads are shown to visitors to Google partner sites who have demonstrated interest in or may be curious about your brand, product, or service. The combination of image and text that makes up one banner is an effective way of attracting the attention of website visitors, and by clicking on the ad – banner, the visitor is redirected to your website, so they are a great way to increase traffic on the website. Pay-per-click advertising – you don’t pay every time your ad is shown to a potential customer, but when a potential customer clicks on your ad, shows interest, and visits your site.
The most effective ad service on the Internet is the right choice for your business
Targeting the right people and keeping an eye on campaigns in real-time is a fast way to get results, as shown by the fact that more and more brands and businesses are investing in Google advertising.
Our team of experts strategically sets up Google campaigns and implements the strategy through ad management. It is up to you to join this trend and improve your business.