PR management is a safe way to become a brand that everyone has read about
Good public relations affect your reputation in the market
Public Relations (PR) is a form of communication that, when carefully crafted and executed, can earn your brand a positive reputation in the marketplace. It’s essential to develop long-term, strategic relationships with the media, your market, and employees throughout this process.
Effective PR management is crucial for building a reputation, increasing visibility, and creating strong relationships with the public. As PR experts, we are here to tell your story the right way, secure media attention, and enhance the perception of your company.
How do you know when you need PR?
Significant relationships with the relevant public are much more than press releases. They represent the constant building of relations with the media to improve the company’s reputation in the public sphere and with potential customers and employees.
Public relations management is necessary if you want to:
Draw attention to your products and services
You market a new product or service in a timely and successful manner
You gain or strengthen the recognition of your brand in the market
Be in a prominent position concerning the competition
Be successful in organizing corporate events
Why choose Popup?
Expertise and Experience: Our team consists of PR professionals with extensive experience across various industries. We understand the complexity of the media landscape and know how to deliver your message effectively and with style.
Strategy and Planning: Every campaign begins with a solid strategy. We work closely with you to develop a tailored PR plan that meets your goals and needs. Our in-depth market and competitor analysis allows us to create a strategy that sets you apart from others.
Creative Campaigns: Whether it’s a product launch, crisis management, or improving your image, our team designs innovative campaigns that engage your target audience. We use a combination of traditional and digital media to ensure maximum coverage and impact.
Measuring Success: We believe in transparency and measuring results. We track the performance of every campaign through detailed reports and analytics, allowing you to clearly see the return on your investment.
We offer our clients a full-service PR management package, covering all stages of market engagement and integrating internal and external corporate communications, including:
PR strategy
PR events and trips
PR materials and translations
CSR and corporate communications
Cooperation with the media
Media reporting and monitoring
PR & Event projects we are proud of
We present to you some of PR projects, event organization and creation of PR strategies that we are particularly proud of! Over the years we have organized some of the largest and most successful events in the industry, including new product launches, media events and corporate events. With our expert PR team, we are always ready to take on any project and meet all the demands of our clients.
HONOR Signage Event & HONOR 50 Launch Event
The HONOR company achieved great success in Serbia in 2021. On that occasion, we organized a spectacular event that presented the launch of a new device and the installation of a large HONOR sign on top of the building on Nikola Pašić Square. The event we organized for a long-time client marked the sales start of the latest HONOR 50 smartphone model. On that occasion, we prepared a special surprise for the guests in the form of fireworks in honor of the ceremonial opening of the immense HONOR illuminated sign on top of the building on Nikola Pašić Square.
Opening of the BIG Pazova Shopping Park
In March 2023, BIG CEE opened the tenth shopping center in Serbia - BIG Pazova! We had the honor and pleasure to organize the project of the ceremonial opening of the retail park for the BIG CEE company delegation, guests and visitors. With numerous animators, performers and special guests, we welcomed the first visitors to the BIG Pazova Center and enjoyed the whole day's celebration.
Presentation of the TECNO brand to the audience in Serbia and Bulgaria
We were in charge of the launch of the TECNO smartphone brand in two markets through PR and digital communication, along with the organization and execution of OOH and BTL campaigns. We presented a new technology brand to the public in Serbia and Bulgaria through media cooperation, cooperation with one of the most famous influencers in both countries and a strong brand awareness billboard and POS promo campaign.
MOTOROLA Serbia PR Reputation Management
It is with great pleasure that we take care of and work on the image of the Motorola company in Serbia. It is a great honor for us that we have been doing this successfully for 5 years and we hope that with our work, ideas and communication with the client, we will continue to improve the media presence and the positive attitude of users towards Motorola products.
Presentation of the brand Keune in Serbia
The Keune company presented itself to public, media and influential representatives of the beauty industry in Serbia with its professional line of hair care products. For Keune Serbia, we have established cooperation with well-known influencers and numerous lifestyle media that presented novelties on our market to the general public.
Presentation of HONOR Magic5 Pro in Serbia
In the beautiful environment of Mokrin House, HONOR presented the new flagship smartphone HONOR Magic5 Pro. In order to highlight the most important features of this flagship, we organized creative digital photography workshops for media representatives, in cooperation with famous photographers Jovana Rikalo - fine art photographer and Marko Risović - documentary photographer. Media representatives had the opportunity to test all the features that the HONOR Magic5 Pro phone offers.
Increase your brand visibility!
Don’t leave your reputation to chance. Contact us today and let us build a strong and distinctive PR strategy together. Our team is here to support you every step of the way, from the first idea to the final realization.