Blog
When you love your job, you always have something to say
We are always happy to share stories from our creative workshop because we believe that sharing knowledge and experience is a way to improve practice in our field of activity and inspire, educate, and introduce young marketing enthusiasts to the world of PR and advertising.
Stay current with events and projects in our creative workshop and read interesting facts, trends, and expert analyses from our practice.
Celebrating 10 Years of Success!
Ten years ago, our story began — a story of ideas, challenges, creative solutions, and boundless enthusiasm. But no story is complete without the characters who bring it…
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CGI in Digital Marketing: A Passing Trend or the Future of Creativity?
Digital marketing has always been a space where innovations are quickly adopted and seamlessly adapted to the needs of brands and audiences. In recent years, one of the…
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“Brain Rot” as Word of the Year: What it means and why it matters for marketing
Oxford University Press has chosen "Brain Rot" as the Word of the Year for 2024. This phrase, often used on social media, essentially describes a state of mental…
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Black Friday 2024: Performance Marketing Tips & Tricks
Black Friday is the most important event for online and offline retailers worldwide. This shopping holiday not only brings massive sales results but also sets new standards for…
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The 5 Biggest Performance Marketing Challenges and How to Overcome Them
Performance marketing is a critical component of modern business, enabling companies to target specific audience segments and track the success of marketing campaigns with measurable results. However, while…
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Is UGC Still Relevant and How to Use It?
User-Generated Content (UGC) has been a pivotal topic in digital marketing for years. With the rise of social media, UGC became an integral part of many brands’ strategies.…
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