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When you love your job, you always have something to say

We are always happy to share stories from our creative workshop because we believe that sharing knowledge and experience is a way to improve practice in our field of activity and inspire, educate, and introduce young marketing enthusiasts to the world of PR and advertising.

Stay current with events and projects in our creative workshop and read interesting facts, trends, and expert analyses from our practice.

  • FOMO vs JOMO – and where are we in all that?

    Most of the online content that is marketed today is created according to a simple formula - entertainment + attention. Online content that we consume in our free…

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  • Will AI soon replace PR managers

    Is the destruction or disruption of the PR sector upon us? For many PR industry employees, both of these terms do not seem like good news, however, disruption…

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  • Welcome to the “Deinfluencing” Era

    Following the trends and new tendencies that direct and shape the content we consume every day on Instagram and TikTok is really not easy if you do it…

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  • How to measure ROI on social media?

    Quantifying ROI on social media is a challenge in itself, especially when it comes to organic results. Measuring Social Media ROI (return on investment) is a critical part…

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