Category
Social Media Management
CGI in Digital Marketing: A Passing Trend or the Future of Creativity?
Digital marketing has always been a space where innovations are quickly adopted and seamlessly adapted to the needs of brands and audiences. In recent years, one of the…
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Is UGC Still Relevant and How to Use It?
User-Generated Content (UGC) has been a pivotal topic in digital marketing for years. With the rise of social media, UGC became an integral part of many brands’ strategies.…
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The secret of successful influence campaign
Every story about influence marketing can sound redundant today, right? Collaborations with influencers are not new nor uncharted digital waters, everybody in this business has dozens of influential…
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FOMO vs JOMO – and where are we in all that?
Most of the online content that is marketed today is created according to a simple formula - entertainment + attention. Online content that we consume in our free…
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Welcome to the “Deinfluencing” Era
Following the trends and new tendencies that direct and shape the content we consume every day on Instagram and TikTok is really not easy if you do it…
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How to measure ROI on social media?
Quantifying ROI on social media is a challenge in itself, especially when it comes to organic results. Measuring Social Media ROI (return on investment) is a critical part…
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