Brief
In 2022, our long-term client, Vivo, collaborated with the Football Association of Serbia through a series of activities and a partnership to promote a national campaign in celebration of their FIFA World Cup 2022 sponsorship in Qatar. Our team faced the significant challenge of developing the strategy and executing a comprehensive national campaign.
Solution
To elevate the passion for football and smartphones, we organized a creative contest where participants had the chance to win valuable prizes: two trips to Qatar to attend the match between our Eagles and Brazil, as well as other prizes such as three football tables and 10 Vivo X80 Lite smartphones! The campaign was implemented as part of the sponsorship and partnership with the Football Association of Serbia and was conducted via a specially created website and official social media channels.
By sharing the love, team spirit, and passion of football fans, Vivo became the official smartphone of the Football Association of Serbia in 2022. This partnership was marked by the creation of photo and video content featuring our national team players.