HONOR MWC 2024 Press Trip

Brief

Global technology brand and our long-time client HONOR presented at MWC in Barcelona its latest devices and a new strategy for deploying an AI-enhanced experience that enables collaboration between multiple operating systems. HONOR announced the global launch of the HONOR Magic6 Pro, as well as its latest AIPC, the HONOR MagicBook Pro 16. Our PR and production team was entrusted with this press trip for media representatives and selected KOLs who attended the official HONOR presentation at the Mobile World Congress in Barcelona.

Solution

Our team ensured that prominent media representatives and influencers were part of this unforgettable experience during MWC in Barcelona. Our role was to enable them not only to be a part of this event but also to deeply understand and convey their impressions of all the innovations presented at MWC 2024. Our PR and production team was in charge of the complete organization of the travel of all brand representatives, media, and associates on the Belgrade-Barcelona route, a tour of the MWC fair, and attending official presentations of HONOR brand solutions.

To complete the experience of visiting Barcelona and the famous MWC fair, we organized an interesting evening of exploring authentic life in Barcelona for representatives of the HONOR brand, media representatives, and prominent influencers. Everyone enjoyed the evening during which they had the opportunity to discover the authentic flavors of Spain and Barcelona with the spectacle of a flamenco performer. All unforgettable moments were of course recorded with the new HONOR smartphones.