Tag
social media
Is UGC Still Relevant and How to Use It?
User-Generated Content (UGC) has been a pivotal topic in digital marketing for years. With the rise of social media, UGC became an integral part of many brands’ strategies.…
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Back to School in Digital Marketing
The "Back to School" period is one of the most important seasons for many brands, especially those targeting children, teens, and their parents. This season presents an opportunity…
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Static or Video – Who Wins?
In the world of digital advertising, the eternal dilemma lies in choosing between static and video ads on platforms such as Facebook and Instagram. We'll explore the advantages…
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The secret of successful influence campaign
Every story about influence marketing can sound redundant today, right? Collaborations with influencers are not new nor uncharted digital waters, everybody in this business has dozens of influential…
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FOMO vs JOMO – and where are we in all that?
Most of the online content that is marketed today is created according to a simple formula - entertainment + attention. Online content that we consume in our free…
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Welcome to the “Deinfluencing” Era
Following the trends and new tendencies that direct and shape the content we consume every day on Instagram and TikTok is really not easy if you do it…
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