Challenge
Our task was to produce video content for the national campaign promoting the new HONOR 200 smartphone series. The challenge was to create high-quality lifestyle videos that would effectively showcase the features and appeal of the new phones across multiple platforms, including OOH (Out-Of-Home), in-store promotions, LED billboards in shopping centers, and social media. The key was to ensure that the content resonated with a broad audience while staying true to the brand’s identity.
Solution
Our agency successfully managed the production and post-production of all video content required for the campaign. We collaborated closely with a partner photographer from another agency, who created complementary photo content. The videos were tailored for various formats, including large-scale displays like OOH and LED billboards, as well as dynamic social media platforms. Through a carefully crafted lifestyle approach, the videos highlighted the cutting-edge features of the HONOR 200 series, engaging consumers and enhancing the brand’s visibility across all touch-points.