TECNO x Belgrade Fashion Week

Brief

Our client TECNO Mobile sponsored this year’s Belgrade Fashion Week. The fifty-second Belgrade Fashion Week was held in Belgrade from November 2 to November 8, 2023, and TECNO supported this event for the first time, which represents the spirit of Belgrade, and puts it on the same level as the world metropolises of the fashion scene. Ahead of us was the task of organizing and planning our client’s presence at this prestigious event.

Solution

During BFW, visitors could also see the latest Phantom V Flip model, the latest premium flip smartphone that blurs the lines between the worlds of high technology and high fashion. This smartphone has set new standards when it comes to the combination of the most advanced technology and top fashion aesthetics with a powerful camera system and a unique circular external screen.

In order to present this combination of fashion and technology, the TECNO company supported BACK TO THE 80’s, a thematic show that marked this year’s Belgrade Fashion Week. More than 25 well-known local designers who found inspiration in music, fashion and films from the eighties presented themselves.

Result

The collaboration between TECNO and Belgrade Fashion Week bridges the existing gap in the best possible way and creates a strong connection between technology and fashion. Through innovative concept design and technology, TECNO pushes the boundaries of artistic expression, creating smartphones that are not only technologically advanced but also visually stunning.

Through its sponsorship and appearance at this event, guided by the brand’s vision “Stop At Nothing” the renowned phone manufacturer continues its global mission of supporting artists to define their unique fashion and lifestyle, just like TECNO phones do.