In addition to comprehensive PR and digital activities for the promotion of new TECNO brand smartphones on the market of Serbia and Bulgaria, we also had a project to implement an OOH campaign in all major cities in Serbia and Bulgaria. Our agency was in charge of the entire project, from conceptual ideas for billboards to renting the billboards and mega billboards in two countries.
In order to present the new smartphone brand in the best way in two markets, the design and production team opted for a clearly communicated message in some of the busiest locations in big cities, both in Serbia and Bulgaria. Billboards displayed the brand’s innovative essence, highlighting cutting-edge design, advanced features and incredible performance. With simple visuals and elegant messaging, the campaign created a wave of interest among consumers, attracting attention and creating a strong brand presence. This massive campaign laid the foundation for success in new markets.