HONOR x National Geography digital design

Brief

For the release of the 200th issue of the National Geographic Serbia magazine, the HONOR brand teamed up with the NG photographer to create incredible photos of the Jevremovac Botanical Garden. Thanks to the incredible camera system of the HONOR Magic5 Pro flagship smartphone, Marko Risović, a documentary photographer and associate of National Geographic Serbia, recorded part of the amazing botanical collection. Our task was to transform the photos taken during the visit to the Botanical Garden into visuals for social media that will mark this collaboration.

Solution

In order to show the full potential of the camera system, we created a series of visuals that will incorporate the National Geographic trademark into the visual representation characteristic of the HONOR brand. This is how the Digital Herbarium was created, which will faithfully convey the success of this collaboration to followers on social media.

Result

The great interest of the followers in this project was reflected in the increased interaction on the official social media channels. Confirmation that we have created visuals that will be remembered are in fact the praises we received from HONOR and National Geographic Serbia.