Brief
Organizing New Year’s party for HONOR Serbia becomes the tradition, so we were tasked with designing and executing another in a series of spectacular events that will mark the company’s success in 2022. This time we were faced with the organization of the New Year’s dinner and a party with the wish that all the guests would be on the dance floor until the end of the evening.
Solution
The challenge was not easy, but to organize this event, our Event team joined forces with the production team to create an unforgettable experience for all guests. For the New Year’s celebration party, our Event team chose Lavash restaurant in Beton hala (Concrete Hall), as well as adequate decoration that will accompany the well-known vibe of restaurant interior, but also add additional elegance with special HONOR branding. Under the slogan “HONOR to be with you”, our Event team made sure that all guests feel honored to mark another successful year together with their business partners and associates. We defined the direction in the choice of details for the interior as well as the dress code, to be synchronized with unique colorways of HONOR smart devices. To truly complete the spirit of the New Year holidays, the event featured illustrations inspired by winter and the HONOR brand, as well as gifts that would be available to all guests during the long and cold winter days. And the finale of the evening was reserved for the dance floor and the performance of Milica Todorović.