Brief
In March 2023 BIG CEE company opened their 10th shopping mall in Serbia – BIG Pazova! We had the honor and pleasure to execute the project of the retail park grand opening for the BIG CEE delegation, guests, and visitors. With numerous animators, performers, and special guests, we welcomed the first visitors to the BIG Pazova and enjoyed the entire day of celebrating.
Solution
The opening of a large retail park on the territory of Stara and Nova Pazova, the only one in the area, attracts a large number of visitors from day one, and for that we have prepared an all-day program for everyone present. Numerous animations for the youngest visitors in the form of clowns, stilt walkers, children’s animators, the performance of the children’s choir Čarolija, as well as the performance of the folklore troupe and the dance troupe Una Saga Serbica, made this day for all visitors with little ones. While the visitors enjoyed the rich content and gifts distributed by the promo teams, we organized a formal reception for the BIG CEE company delegation, guests and public representatives, during which the BIG CEE CEO, Lev Weiss, spoke. After the speech of the minister, representatives of the local government and BIG CEE, a cocktail party followed, during which the guests enjoyed the sounds of the string ensemble. End of the day attracted thousands of visitors when Seka Aleksić performed on stage.