Presenting TECNO in Serbia and Bulgaria

Brief

As an agency that can brag about having a large number of IT and Tech brands in portfolio, we are pleased to include the TECNO smartphone brand among our Tech clients, which we were tasked to present to the general public in Serbia and Bulgaria. Ahead of us is introducing new smartphone brand on the market to media representatives, as well as raising brand awareness among potential users.

Solution

We presented the new tech brand to the public in Serbia and Bulgaria through media cooperation, cooperation with prominent influencers in both countries and a strong brand awareness campaign, as well as a billboard and POS promo campaign. The launch of the TECNO smartphone brand in two markets was executed through PR and digital communication, along with the organization and execution of OOH and BTL campaigns. For media representatives, we provided a chance for them to learn more and get familiar with the technical specifications of TECNO smartphones and device testing, while activations were realized through digital channels in cooperation with prominent influencers, both in Serbia and in Bulgaria.