Brief
Keune Haircosmetics is the largest Dutch manufacturer of professional hair products. During a hundred years of business, Keune has become synonymous with perfect care products for beautiful, healthy and well-groomed hair. For the hundredth birthday, this multinational company introduced a new line of hair care and styling products, Design by Keune. These high-quality hair care and styling products are the only Keune products you can buy at retail.
Solution
The Keune company presented itself to the local public, the media and influential representatives of the beauty industry with its professional line of hair care products – Design by Keune – the only Keune line that you can buy in drugstores. For Keune Serbia, we cooperated with established influencers and numerous lifestyle media who presented the news on our market to the general public. For the occasion, we prepared Keune PR packages for representatives of influential lifestyle media, with products from aforementioned unique line. Through personal experience, the media carried the story of top products, and in order to reach the wider public, we entered into cooperation with prominent influencers and created a Keune influence campaign for the promotion of the Design by Keune product line. Five influencers joined the campaign, who, through personal experience, presented their impressions after using these products. As a result of the influence campaign we achieved more than 261.4k views and more than 10.1k interactions.