Challenge
Creating a regional event for journalists, KOLs, and Motorola partners to present the new edge 50 series of premium phones, focusing on design and cameras. The entire event needed to align with the campaign slogan dedicated to the new phones – Art in Your Hands.
Solution
In line with the campaign slogan, we decided to highlight the phone as an art piece that everyone can hold in their hand. We created special images where the edge 50 pro phones were the main focus, allowing guests to literally test them on the spot and momentarily experience a piece of that art in their own hands.
In addition to promoting the exceptional design, we also focused on the cameras. With the help of a professional photographer, we demonstrated all the advanced features of the cameras through special photo setups. Guests were given the opportunity to become part of the art themselves by stepping in front of the edge 50 pro lens. The created photos were instantly uploaded to the Cloud so that attendees could immediately transfer them to their phones and share them with friends and on social media.
Besides the presentation of the latest Motorola devices, guests also had the opportunity to experience the unique spirit and culture of Belgrade.
Throughout the entire event, our team was responsible for every detail, from organization and production, designing and creating the interior, to flawless logistics and exceptional hospitality.
By combining innovation, culture, and gastronomy, the Motorola event in Belgrade left an indelible impression on all attendees, who shared their experiences with us.